I usually drink my coffee white, but will also drink it black on occasion. Never with any sweeteners. Don't really care about brand too much as long it's not bottom of the barrel. I will splurge when I'm in the neighborhood of a coffee roaster that's been in business over 100 years. You walk in to great big burlap sacks of beans of all types and I'll try whatever strikes my fancy.
COFFEE because I like the taste. Every once in a while I'll take a caffeine pill, but usually just take BC powder for caffeine because it hits me faster and has the added benefit of taking care of headaches